Nourish and Hydrate your Skin with True and Natural Soaps Made in Jamaica!


True and Natural Soaps actually started in Trinidad by Jamaica’s own Business man, Peter Bovell about 3 and a half years ago. Why Trinidad? Simple. He moved there after he married a ‘Trini’ he met at Carnival.

With his Computer business slowing down and believing that our daily routine of bathing should be an enjoyable one, he began his research. He got the Coconut Growers Association Factory to produce it and one of Trinidad’s largest, West Indies Traders Ltd., to distribute it. The soaps were marketed on social media and took over the market with their organic nature, made from locally sourced ingredients.

When did True and Natural Soaps come to Jamaica? May/June 2019

True and Natural Soaps have No Harsh Additives. No Chemicals, No Colourants or Harmful Dyes, No Animal Fats.

True and Natural Soaps have Anti-Inflammatory, Antibacterial, Anti-Ageing and Antioxidant Benefits. They are also known to treat Acne and Eczema. 

Suga had the pleasure of speaking with True and Natural Company’s Client Relations Manager, Tara Shoucair and here is a bit of what I learnt!

What is the standard price range for a bar of Soap? $200JMD for a single and $400JMD for a two pack on average.

How do they manage to make it so affordable? Their products are made with natural ingredients that are locally sourced. So they don’t need to purchase or source foreign materials.

Do they only manufacture Soaps or do they produce any other Personal Care products? For now just soaps, but looking to expanding to other products in the near future.

Suga read in an ‘Express Business’ publication that Expanding the line to Body Washes and other similar products may be in the future.

Are there any new scents or ingredient combinations on the horizon? There are many new scents available, but it is unknown at the moment which will make their way here.
At this time in Jamaica, we have:
Turmeric Citrus, Turmeric Aloe, Turmeric Ginger, creamy Coconut, Coffee Cocoa, Moringa and Coconut Charcoal.


Which other islands can you find True and Natural Soap? They are not yet exporting from Jamaica. However, the soaps are also produced in Trinidad and can be found in Barbados, Guyana, Grenada, St. Vincent and the Grenadines, Tobago and St. Lucia.

What are popular Stores/Supermarkets that you can find True and Natural Soaps? A Full list of locations are on their website (See below). They are a lot! You should be able to find them in a store near you islandwide.

Which is Tara’s favourite soap and why? She loves the Coffee Cocoa for its smell and exfoliating properties.


Which Soap is the best seller in Jamaica? Jamaicans love the Turmeric variants and also the Coconut gets a lot of praise for it’s cool and refreshing feeling.

Which Soaps have Suga used? 


I have used the Turmeric and Ginger, which has a fantastic scent, the Coffee Cocoa that exfoliates so well and the Coconut Charcoal, which my husband also uses. It provides the perfect cleanse and detox for your skin.


All leave you feeling quite refreshed! I also can’t wait to try their creamy Coconut!

True and Naturals is in every big Supermarket and Pharmacy. Visit their Instagram Page (@trueandnaturalcompany) to learn about the soaps and the properties and benefits of each one.

Go and get yours today! #SugaEndorsed



True and Natural Company


Instagram: @trueandnaturalcompany

By: Gabrielle Burgess (Founder/Owner, Suga Lifestyle)

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